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Positioning and pricing strategies in a market with switching costs and staying costs
Jeong, Yuncheol; Maruyama, Masayoshi - In: Information economics and policy : IEP 44 (2018), pp. 47-57
Persistent link: https://www.econbiz.de/10012013127
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Foreign geographical indications, consumer preferences, and the domestic market for cheese
Slade, Peter; Michler, Jeffrey D.; Josephson, Anna - In: Applied economic perspectives and policy 41 (2019) 3, pp. 370-390
Persistent link: https://www.econbiz.de/10012059645
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Sustainable Customer Experience : bridging theory and practice
Signori, Paola; Gozzo, Irene; Flint, Daniel J.; … - In: The synergy of business theory and practice : advancing …, (pp. 131-174). 2019
Persistent link: https://www.econbiz.de/10012105700
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Dynamic customer interdependence
Zhang, Jonathan Z. - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 723-746
Persistent link: https://www.econbiz.de/10012107304
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Price discrimination through multi-level loyalty programs
Sayman, Serdar; Usman, Murat - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
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Consumers on a leash : advertised sales and intertemporal price discrimination
Öry, Aniko - 2016
Persistent link: https://www.econbiz.de/10011561810
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Customer poaching and coupon trading
Kosmopoulou, Georgia; Liu, Qihong; Shuai, Jie - In: Journal of economics 118 (2016) 3, pp. 219-238
Persistent link: https://www.econbiz.de/10011536560
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The relationships between four concepts (involvement, commitment, loyalty, and habit) and consistency in behavior across leisure and tourism
Chang, Seohee; Gibson, Heather J. - In: Tourism management perspectives : TMP 13 (2015), pp. 41-50
Persistent link: https://www.econbiz.de/10010499432
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On the value of purchase histories : type-dependent demand uncertainty and consumer entry
Litterscheid, Sina - In: Essays on contracts, mechanisms and information revelation, (pp. 5-23). 2014
Persistent link: https://www.econbiz.de/10010500913
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The influence of the philosophy of science on brand loyalty
Song, Sujin - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10011302915