Narrow search
Showing 1 - 4 of 4
Cover Image
To delight, or not to delight? : this is the question service firms must address
Barnes, Donald C.; Bednarz Beauchamp, Michelle; … - In: Journal of marketing theory and practice 18 (2010) 3, pp. 275-283
Persistent link: https://www.econbiz.de/10003997681
Cover Image
Effect of service provider's communication style on customer satisfaction in professional services setting : the moderating role of critically and service nature
Webster, Cynthia; Sundaram, D. S. - In: The journal of services marketing 23 (2009) 2, pp. 104-114
Persistent link: https://www.econbiz.de/10009525768
Cover Image
A review of the effect of cigarette advertising
Capella, Michael L.; Webster, Cynthia; Kinard, Brian R. - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 269-279
Persistent link: https://www.econbiz.de/10009376039
Cover Image
Motivations for the brand avoidance relationship
White, Allyn; Breazeale, Michael; Webster, Cynthia - In: Consumer-brand relationships : theory and practice, (pp. 57-73). 2012
Persistent link: https://www.econbiz.de/10009739838