The wide range and the frequently renewed formulation of strategies and organization models of corporate banking highlight a) the absence of both an established theoretical framework and a dominant model, b) the huge risk of misalignment of strategy, market policies, macro/micro and hard/soft...

Contents: 1. Introduction to the Handbook on Customer Centricity -- Robert w. Palmatier, Christine Moorman, and Ju-Yeon Lee -- Part I: Organizational design perspectives on customer centricity -- 2. Customer centricity: A multi-year journey / Ajay K. Kohli, Bernie J. Jaworski, and Nabil Shabshab...