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~subject:"Beziehungsmarketing"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
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Beziehungsmarketing
Design
United States
Werbung
Markenführung
16,974
Brand management
16,971
Konsumentenverhalten
7,415
Consumer behaviour
7,413
Markenimage
7,071
Brand image
6,930
Markenartikel
5,266
Brand
5,215
Relationship marketing
2,572
Markenpolitik
2,468
Social Web
1,776
Social web
1,776
Online-Marketing
1,628
Internet marketing
1,616
Deutschland
1,603
Marketingmanagement
1,453
Marketing management
1,428
Germany
1,393
Versicherungsbetrieb
1,338
Werbewirkung
1,236
Advertising effects
1,220
Marketing
1,059
Theorie
892
Theory
887
Luxury goods
872
Luxusgüter
872
Advertising
821
Einzelhandel
699
Retail trade
681
USA
681
Corporate reputation
661
Firmenimage
660
Brand loyalty
644
Customer satisfaction
635
Internationales Marketing
635
Kundenzufriedenheit
635
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2,123
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656
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61
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51
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32
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30
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30
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28
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20
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19
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14
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9
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8
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8
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Bibliografie
4
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9
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Loureiro, Sandra Maria Correia
25
Hollebeek, Linda D.
16
Veloutsou, Cleopatra
15
Fournier, Susan
14
Guzman, Francisco
14
Huber, Frank
14
Khan, Imran
14
Burmann, Christoph
13
Fetscherin, Marc
13
De Chernatony, Leslie
12
Japutra, Arnold
12
Ko, Eunju
12
Rather, Raouf Ahmad
12
Wheeler, Alina
12
Han, Heesup
11
Kumar, Vikas
11
Rahman, Zillur
11
Keller, Kevin Lane
10
King, Ceridwyn
10
Kunkel, Thilo
10
Sarkar, Abhigyan
10
Sreejesh, S.
10
Šerić, Maja
10
Ahn, Jiseon
9
Foroudi, Pantea
9
Gierl, Heribert
9
Gil Saura, Irene
9
Kaufmann, Hans Rüdiger
9
Melewar, T. C.
9
Pipek, Volkmar
9
Romaniuk, Jenni
9
Balmer, John M. T.
8
Gupta, Suraksha
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
Vrontis, Demetris
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Brunner, Christian Boris
7
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International Water Management Institute (IWMI)
19
Springer Fachmedien Wiesbaden
14
HAL
8
Institut für Wirtschaftsinformatik <Siegen>
7
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
4
Österreichische Werbewissenschaftliche Gesellschaft
4
American Marketing Association
3
Information Resources Management Association
3
Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik
3
Bildo-Akademie für Kunst und Medien <Berlin>
2
Forschungszentrum Nachhaltigkeit (Artec) <Bremen>
2
Fraunhofer-Institut für Arbeitswirtschaft und Organisation <Stuttgart>
2
Gesellschaft zur Erforschung des Markenwesens
2
IGI Global
2
Mathematica Policy Research
2
NetLibrary, Inc
2
Princeton University Press
2
Salomon Brothers Center for the Study of Financial Institutions
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Sloan School of Management, Massachusetts Institute of Technology (MIT)
2
Technische Universität Dresden
2
Tilburg University, Center for Economic Research
2
Universität <Mainz> / Lehrstuhl für Wirtschaftsinformatik und BWL
2
Universität Potsdam
2
Université Paris-Dauphine (Paris IX)
2
Vancouver School of Economics
2
8th Int. Conference onHuman-Computer Interaction (HCI'99)
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advanced Institute of Management Research <London>
1
American Management Association / Insurance Division
1
Arbeit, Technik und Bildung GmbH <Chemnitz>
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Betriebswirtschaftliches Institut <Mannheim>
1
Betriebswirtschaftliches Institut <Stuttgart>
1
Books on Demand GmbH <Norderstedt>
1
CentERdata
1
Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI)
1
Center for Policy Research, Maxwell School
1
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Published in...
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Journal of business research : JBR
176
The journal of brand management : an international journal
128
The journal of product & brand management
128
Journal of retailing and consumer services
113
International journal of hospitality management
49
SpringerLink / Bücher
48
Journal of marketing communications
40
Journal of promotion management : innovations in planning and applied research
37
International journal of advertising : the review of marketing communications
36
Psychology & marketing
36
Asia Pacific journal of marketing and logistics
34
Industrial marketing management : the international journal for industrial and high-tech firms
34
International journal of internet marketing and advertising : IJIMA
34
Journal of strategic marketing
33
Marketing intelligence & planning
32
European journal of marketing : EJM
31
Journal of advertising research
31
Cogent business & management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of hospitality marketing & management
22
Journal of promotion management : JPM
22
International journal of contemporary hospitality management
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of travel and tourism marketing
20
The IUP journal of brand management : IJBRM
20
The journal of consumer marketing
20
Journal of marketing
18
Journal of marketing management : MM
18
Renewable Energy
18
Tourism management : research, policies, practice
18
Journal of international consumer marketing
17
Journal of retailing
17
European journal of marketing
16
Marketing letters : a journal of research in marketing
16
Business horizons
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of the Academy of Marketing Science
15
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Source
All
ECONIS (ZBW)
4,227
USB Cologne (EcoSocSci)
225
RePEc
151
BASE
36
USB Cologne (business full texts)
33
EconStor
21
Other ZBW resources
21
ArchiDok
1
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1
Flyer : optimal gestalten, texten, produzieren
Weinberger, Annja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003453178
Saved in:
2
Creativity in direct response advertising
1988
Persistent link: https://www.econbiz.de/10004129704
Saved in:
3
Graphik +
Design
: Grundlagen: Werbung, Information, Gestaltung, Typographie, Druck, Photographie
Brauer, Werner
-
1976
Persistent link: https://www.econbiz.de/10009601379
Saved in:
4
When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
Saved in:
5
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
Saved in:
6
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
7
Is less more or a bore? : package
design
simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
8
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
9
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
10
Sensory aspects of package
design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
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