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Belohnungen für Online Reviews : unterschiedliche Effekte auf die Abgabewahrscheinlichkeit und die Valenz
Grötschel, Ann-Kathrin - 2019
Persistent link: https://www.econbiz.de/10012051524
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Grundlagen und neue Perspektiven des Luxustourismus : Kundenverhalten - Paradigmenwechsel - Markttrends - Best-Practice-Beispiele
Conrady, Roland (ed.); Ruetz, David (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10011980069
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Grundzüge des Marketing
Redler, Jörn - 2019 - 2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012119094
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Market research methodologies : multi-method and qualitative approaches
Takhar-Lail, Amandeep (ed.); Ghorbani, Ali (contributor) - 2015
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--
Persistent link: https://www.econbiz.de/10010429718
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Marketing analytics : a practitioner's guide to marketing analytics and research methods
Charan, Ashok - 2015
Persistent link: https://www.econbiz.de/10011305846
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Konsumentenverhalten : Basis für Kommunikation und Markenführung
Heidel, Bernhard (ed.) - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010528991
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The cultural influence on mass customization
Wabia, Carolin - 2020
Persistent link: https://www.econbiz.de/10012234738
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Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas - 2019 - 3., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012114501
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Market research methodologies : multi-method and qualitative approaches
Takhar-Lail, Amandeep (ed.) - 2015 - Online-Ausg.
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728091
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Predictive analytics for marketers : using data mining for business advantage
Leventhal, Barry - 2018
Persistent link: https://www.econbiz.de/10011783506