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9th American Marketing Association Relationship Marketing Conference ; Pt. 2
Betts-Outland, Harriette (contributor) - International Conference on Relationship Marketing <9, … - 2012
Persistent link: https://www.econbiz.de/10009665593
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9th American Marketing Association Relationship Marketing Conference
Betts-Outland, Harriette (contributor) - International Conference on Relationship Marketing <9, … - 2012
Persistent link: https://www.econbiz.de/10009665629
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Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C. - 2012
Persistent link: https://www.econbiz.de/10009533687
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Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K. (contributor) - 2010
Persistent link: https://www.econbiz.de/10009377649
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Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K. (contributor);  … - Winter Marketing Educators' Conference <2014, Orlando, Fla.> - 2014
Persistent link: https://www.econbiz.de/10010404712
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Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie (contributor) - Academy of Marketing - 2014
Persistent link: https://www.econbiz.de/10010410835
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Badania marketingowe - nowe wyzwania
Mazurek-Łopacińska, Krystyna (contributor) - 2010
Persistent link: https://www.econbiz.de/10003993734
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Kundenbindung als Kernaufgabe im Marketing : [Kundenpotentiale langfristig ausschöpfen]
Dittrich, Sabine - 2000
Persistent link: https://www.econbiz.de/10001462590
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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz (ed.) - 1999
Persistent link: https://www.econbiz.de/10001530954
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The importance of mutual beneficial relationships in the sponsorhip dyad
Nufer, Gerd; Bühler, André W. - 2010
The emphasis on relationships - as opposed to transaction-based exchanges - is redefining the marketing domain. Sports … sponsorship is an important source of income for professional sporting organisations and an effective marketing tool for companies …
Persistent link: https://www.econbiz.de/10009521357