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~subject:"Beziehungsmarketing"
~subject:"Marktforschung"
~subject:"Verbraucherverhalten"
~type_genre:"Article in journal"
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Beziehungsmarketing
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Hruschka, Harald
17
Gierl, Heribert
12
Dolnicar, Sara
11
Belk, Russell W.
9
Herrmann, Andreas
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Eisend, Martin
8
Lee, Nick
8
Sarstedt, Marko
8
Weijters, Bert
8
Wildner, Raimund
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Kamakura, Wagner A.
7
Malhotra, Naresh K.
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Albers, Sönke
6
Allenby, Greg M.
6
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
6
Albaum, Gerald S.
5
Bauer, Hans H.
5
Buxel, Holger
5
Calantone, Roger J.
5
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1
Deutschland / Bundesamt für Bauwesen und Raumordnung
1
Institut für Arbeitsmarkt- und Berufsforschung / Projektgruppe Betriebspanel
1
Mediterranean Social Sciences Research Council in Kairo
1
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
40
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
40
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
2,555
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1
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
2
Der Handel im Spannungsfeld zwischen Erlebnis- und Umweltorientierung - Implikationen einer empirischen Studie
Bekmeier-Feuerhahn, Sigrid
;
Spieker, Heinrich
- In:
Handelsforschung
14
(
2000
),
pp. 59-80
Persistent link: https://www.econbiz.de/10001472958
Saved in:
3
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
4
Benefits and limitations of panel data
Hsiao, Cheng
- In:
Econometric reviews
4
(
1985
)
1
,
pp. 121-189
Persistent link: https://www.econbiz.de/10001006641
Saved in:
5
Eintrittsbarrieren und Eintrittsstrategien im japanischen Markt
Simon, Hermann
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
37
(
1985
)
11
,
pp. 943-955
Persistent link: https://www.econbiz.de/10001006815
Saved in:
6
Gewinnung und Nutzung von Informationen aus den Faktormärkten unter Verwendung des Erlösspaltungskonzeptes
Powelz, Herbert J. H.
- In:
Journal of business economics : JBE
56
(
1986
)
3
,
pp. 244-259
Persistent link: https://www.econbiz.de/10001006826
Saved in:
7
What consumer research has forgotten
Ilmonen, Kaj
- In:
Journal of consumer policy : consumer issues in law, …
8
(
1985
)
4
,
pp. 415-426
Persistent link: https://www.econbiz.de/10001007909
Saved in:
8
Cooperatives and consumer research : a bridge needs two supports
Sommer, Robert
- In:
Journal of consumer policy : consumer issues in law, …
8
(
1985
)
4
,
pp. 409-414
Persistent link: https://www.econbiz.de/10001007914
Saved in:
9
Sampling designs for short panel data
De Stavola, Bianca L.
- In:
Econometrica : journal of the Econometric Society, an …
54
(
1986
)
2
,
pp. 415-424
Persistent link: https://www.econbiz.de/10001008087
Saved in:
10
Analyse von markentreuem Kaufverhalten mit loglinearen Modellen
Schiller, Karla
-
1986
Persistent link: https://www.econbiz.de/10001308339
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