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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Perceived quality : an empirical investigation of its effects on financial analysts firm value, and risk
Liefländer, Christoph - RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften … - 2015
Persistent link: https://www.econbiz.de/10011546327
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Essays on psychological distance in retailing
Junc, Vanessa - 2015
Persistent link: https://www.econbiz.de/10011454796
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Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie - 2015
Persistent link: https://www.econbiz.de/10011391062
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Antecedents of immigrant consumer behavior
Abedin, Annas - 2014
Persistent link: https://www.econbiz.de/10011298222
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788
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User engagement in social media : an individual-level perspective
Weiger, Welf Hermann - 2017
Persistent link: https://www.econbiz.de/10011686891
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Consumer resistance to innovations : essays on antecedents, manifestations and ways of overcoming it
Hietschold, Nadine - 2017
Persistent link: https://www.econbiz.de/10011886542
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346