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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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The effects of luxury restaurant environments on diners' emotions and loyalty : incorporating diner expectations into an extended Mehrabian-Russell model
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-peng - In: International journal of contemporary hospitality management 27 (2015) 2, pp. 236-260
Persistent link: https://www.econbiz.de/10011300093
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Diners' loyalty towards luxury restaurants : the moderating role of product knowledge
Peng, Norman; Chen, Annie Huiling - In: Marketing intelligence & planning 33 (2015) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10011326048
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Strategic management of salespeople when promoting new products : moderating effects of sales-related organizational psychological climate
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-peng - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1616-1644
Persistent link: https://www.econbiz.de/10011409521
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The effects of teppanyaki restaurant stimuli on diners’ emotions and loyalty
Peng, Norman; Chen, Annie Huiling; Hung, Kuang-Peng - In: International journal of hospitality management 60 (2017), pp. 1-12
Persistent link: https://www.econbiz.de/10011640089