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Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane; Felix, Reto; Furrer, Olivier - 2019
Persistent link: https://www.econbiz.de/10011975635
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Persona : a method to produce representations focused on consumers' needs
Brangier, Eric; Bornet, Corinne - 2011
Persistent link: https://www.econbiz.de/10009756421
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Mobile ethnography : a customer experience research method for innovation
Bosio, Birgit; Rainer, Katharina; Stickdorn, Marc - In: Handbook of research methods for marketing management, (pp. 242-259). 2021
Persistent link: https://www.econbiz.de/10013171807
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Geschäftstreue im Einzelhandel : Determinanten, Erklärungsansätze, Meßkonzepte
Jungwirth, Georg - 1997
Persistent link: https://www.econbiz.de/10000951419
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Loyalität von Bankkunden : Bestimmungsgrößen und Gestaltungsmöglichkeiten
Lohmann, Florian - 1997
Persistent link: https://www.econbiz.de/10000963535
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An analysis of post-product development market research and its effects on firms and consumers
Reed, Randal L. - 1992
Persistent link: https://www.econbiz.de/10000851212
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Der Kundenclub als Instrument zur Schaffung von Markentreue
Wittke, Cornelia; Hahne, Henric - 1996
Persistent link: https://www.econbiz.de/10000971769
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Kundenzufriedenheit und Involvement
Matzler, Kurt - 1997
Persistent link: https://www.econbiz.de/10000974052
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Kulturabhängiges Qualitätserleben direkter Kunde-Mitarbeiter-Kommunikation
Mang, Paul - 1998
Persistent link: https://www.econbiz.de/10000974642