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~subject:"Beziehungsmarketing"
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Markenerfolg durch Persönlichk...
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Beziehungsmarketing
Persönlichkeitspsychologie
12,563
Personality psychology
12,286
Markenimage
10,855
Brand image
10,608
Konsumentenverhalten
7,999
Consumer behaviour
7,995
Markenführung
7,049
Brand management
7,046
Brand
3,290
Markenartikel
3,269
Relationship marketing
2,010
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1,313
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1,273
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1,200
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1,200
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1,181
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1,163
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1,159
Emotion
1,148
Germany
1,078
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1,059
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1,053
Theorie
1,025
Theory
998
USA
997
United States
976
Kognition
971
Online-Marketing
965
Internet marketing
954
Cognition
947
Unternehmenskultur
924
Corporate culture
921
Führungsstil
909
Experiment
906
Leadership style
903
Arbeitsverhalten
898
Work behaviour
897
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873
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873
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Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
12
Han, Heesup
12
Japutra, Arnold
12
Kumar, Vikas
11
Hollebeek, Linda D.
10
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Ekinci, Yuksel
8
Fetscherin, Marc
8
Guzman, Francisco
8
Huber, Frank
8
Khan, Imran
8
Sarkar, Abhigyan
8
Thomson, Matthew
8
Das, Gopal
7
Johnson, Lester W.
7
Kaushik, Arun Kumar
7
Khamitov, Mansur
7
Leckie, Civilai
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Ahn, Jiseon
6
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Iglesias, Oriol
6
MacInnis, Deborah J.
6
Prentice, Catherine
6
Rahman, Zillur
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
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So, Kevin Kam Fung
6
Vollhardt, Kai
6
Bilgihan, Anil
5
Brodie, Roderick J.
5
Civelek, Mustafa Emre
5
Foroudi, Pantea
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Hwang, Jinsoo
5
Kang, Juhee
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4
Business Information Centre <Toronto>
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Society for Consumer Psychology.
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Technische Universität Chemnitz
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1
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Journal of business research : JBR
112
The journal of product & brand management
78
Journal of retailing and consumer services
73
The journal of brand management : an international journal
65
International journal of hospitality management
38
Asia Pacific journal of marketing and logistics
29
Cogent business & management
27
Journal of travel and tourism marketing
26
Psychology & marketing
26
European journal of marketing : EJM
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of hospitality marketing & management
20
Journal of strategic marketing
20
International journal of internet marketing and advertising : IJIMA
18
Marketing intelligence & planning
17
International journal of contemporary hospitality management
16
Tourism management : research, policies, practice
16
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing management : MM
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of the Academy of Marketing Science
13
The journal of services marketing
13
European journal of marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Journal of service management
12
SpringerLink / Bücher
11
Global business review
10
Journal of business ethics : JOBE
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
International review on public and non-profit marketing
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
The international journal of bank marketing : IJBM
9
The international review of retail, distribution and consumer research
9
The journal of business & industrial marketing
9
The journal of consumer marketing
9
International journal of electronic marketing and retailing : IJEMR
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Journal of internet commerce
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ECONIS (ZBW)
2,009
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1
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
3
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
4
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
5
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
6
How can ethical brands respond to service failures? : understanding how moral identity motivats compensation preferences through self-consistency and social approval
Gils, Suzanne van
;
Horton, Kate E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 455-463
Persistent link: https://www.econbiz.de/10011980252
Saved in:
7
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
8
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
9
Second person pronouns enhance consumer involvement and brand attitude
Cruz, Ryan E.
;
Leonhardt, James M.
;
Pezzuti, Todd
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 104-116
Persistent link: https://www.econbiz.de/10011743784
Saved in:
10
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
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