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Consumer Neuroscience : Implik...
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Beziehungsmarketing
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Theorie
9,745
Theory
9,572
Relationship marketing
9,083
Brand management
7,563
Markenführung
7,503
Brand image
6,631
Markenimage
6,593
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5,592
Kundenzufriedenheit
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Online-Handel
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Online retailing
5,417
USA
5,009
United States
4,760
Social Web
4,632
Social web
4,630
Online-Marketing
4,409
Internet marketing
4,400
Service quality
4,341
Dienstleistungsqualität
4,297
Brand
4,276
Markenartikel
4,267
Einzelhandel
4,123
Retail trade
4,081
Deutschland
4,046
Germany
3,770
Werbewirkung
3,607
Advertising effects
3,568
Verbraucherverhalten
3,568
Electronic Commerce
3,549
E-commerce
3,440
Experiment
3,383
Marketing theory
3,221
Emotion
3,210
Marketingtheorie
3,073
Advertising
3,044
Marketing management
3,036
Marketingmanagement
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Han, Heesup
40
Hollebeek, Linda D.
33
Verhoef, Peter C.
32
Kumar, V.
31
Mattila, Anna S.
29
Huber, Frank
26
Loureiro, Sandra Maria Correia
23
Prentice, Catherine
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Bang, Nguyen
18
Herrmann, Andreas
18
Ahn, Jiseon
17
Sheth, Jagdish N.
17
Usman, Osly
17
Khan, Imran
16
Lemon, Katherine N.
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Mittal, Vikas
15
Neslin, Scott A.
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Homburg, Christian
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Bruhn, Manfred
13
Das, Gopal
13
Evanschitzky, Heiner
13
Malthouse, Edward C.
13
McDonald, Heath
13
Rahman, Zillur
13
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American Marketing Association
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Springer Fachmedien Wiesbaden
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IGI Global
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
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Bertelsmann Stiftung
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Cranfield School of Management
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Customs Co-operation Council
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Edward Elgar Publishing
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Erasmus Research Institute of Management
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European Marketing Academy
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Fraunhofer-Informationszentrum Raum und Bau
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Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
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Kanada / Department of Industry, Trade and Commerce
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Landesanstalt für Medien Nordrhein-Westfalen
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1
Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
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Journal of retailing and consumer services
459
Journal of business research : JBR
361
International journal of hospitality management
165
The journal of services marketing
121
The journal of product & brand management
97
Journal of the Academy of Marketing Science
92
The journal of brand management : an international journal
83
Psychology & marketing
76
Cogent business & management
74
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of hospitality marketing & management
73
International journal of contemporary hospitality management
69
Journal of retailing
69
Asia Pacific journal of marketing and logistics
68
Journal of travel and tourism marketing
68
Journal of strategic marketing
67
The service industries journal
66
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Journal of service management
56
Journal of marketing
55
The international review of retail, distribution and consumer research
54
European journal of marketing : EJM
52
Marketing intelligence & planning
51
Journal of service research : JSR
49
Services marketing quarterly
49
SpringerLink / Bücher
49
Tourism management : research, policies, practice
49
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
International journal of retail and distribution management
42
Service business
42
The international journal of bank marketing : IJBM
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
International journal of electronic marketing and retailing : IJEMR
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of electronic customer relationship management : IJECRM
34
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ECONIS (ZBW)
9,024
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
1
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1
Neurale Korrelate der Kundenloyalität : eine neuroökonomische Studie
Backhaus, Christof
;
Plassmann, Hilke
;
Kenning, Peter
; …
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 197-224)
.
2007
Persistent link: https://www.econbiz.de/10003512988
Saved in:
2
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar
;
Pedada, Kiran
;
Sinha, Ashish
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Saved in:
3
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
4
Anbieterseitige Kündigung von Kundenbeziehungen : empirische Erkenntnisse und praktische Implikationen zum Kündigungsmanagement
Lucco, Andreas
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003757606
Saved in:
5
Wessen Fehler? : Aussagen der Attributionstheorie zur Relevanz von Schuld in Anbieter-Nachfrager-Beziehungen
Gierl, Heribert
;
Zhu, Yajing
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 79-103
Persistent link: https://www.econbiz.de/10003929442
Saved in:
6
Aussagen der Attributionstheorie zur Relevanz von Schuld unter Berücksichtigung der Kultur in Anbieter-Nachfrager-Beziehungen
Zhu, Yajing
-
2010
Persistent link: https://www.econbiz.de/10008903190
Saved in:
7
The post-industrialism/post-capitalism citizen : a heterogeneous actor in a complex exchange and value creating environment
Rondell, Jimmie G.
;
Sorhammar, David
- In:
Journal of customer behaviour
9
(
2010
)
4
,
pp. 335-344
Persistent link: https://www.econbiz.de/10008780439
Saved in:
8
Recommendation systems with purchase data
Bodapati, Anand V.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10003696869
Saved in:
9
Internetbasierte Kundeninteraktion als Gegenstand der Markenführung
Totz, Carsten
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 271-294)
.
2007
Persistent link: https://www.econbiz.de/10003530259
Saved in:
10
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
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