Recommendation systems with purchase data
Year of publication: |
2008
|
---|---|
Authors: | Bodapati, Anand V. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 1, p. 77-93
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Bayes-Statistik | Bayesian inference | Marketingtheorie | Marketing theory | Theorie | Theory |
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