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~subject:"Beziehungsmarketing"
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Die Gestaltung von Beziehungen...
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Beziehungsmarketing
KMU
50,238
SME
50,220
Relationship marketing
25,125
Klein- und Mittelbetrieb
9,812
Deutschland
9,798
Konsumentenverhalten
8,905
Consumer behaviour
8,904
Germany
8,621
Unternehmenserfolg
5,574
Firm performance
5,465
Kundenzufriedenheit
5,422
Customer satisfaction
5,419
Innovation
5,167
Entrepreneurship
4,416
Theory
4,416
Theorie
4,415
Entrepreneurship approach
4,159
Service quality
3,956
Dienstleistungsqualität
3,955
Unternehmensgründung
3,792
Unternehmensfinanzierung
3,761
Corporate finance
3,760
USA
3,606
Business start-up
3,524
United States
3,470
Innovationsmanagement
3,390
Innovation management
3,202
SMEs
3,159
Lieferantenmanagement
2,891
Supplier relationship management
2,891
Strategisches Management
2,776
Electronic Commerce
2,762
Brand management
2,733
Markenführung
2,733
Marketingmanagement
2,606
Marketing management
2,560
Kundenmanagement
2,559
E-commerce
2,550
Globalisierung
2,475
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Undetermined
8,423
Free
3,303
Type of publication
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Article
18,357
Book / Working Paper
6,742
Journal
28
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Article in journal
14,892
Aufsatz in Zeitschrift
14,892
Aufsatz im Buch
3,371
Book section
3,371
Hochschulschrift
1,436
Thesis
1,164
Graue Literatur
1,048
Non-commercial literature
1,048
Arbeitspapier
656
Working Paper
656
Collection of articles of several authors
549
Sammelwerk
549
Case study
445
Fallstudie
445
Aufsatzsammlung
373
Ratgeber
228
Guidebook
211
Bibliografie enthalten
159
Bibliography included
159
Lehrbuch
142
Conference paper
136
Konferenzbeitrag
136
Textbook
127
Handbook
104
Handbuch
104
Konferenzschrift
102
Conference proceedings
70
Collection of articles written by one author
53
Sammlung
53
Reprint
47
Glossar enthalten
24
Glossary included
24
Interview
24
Festschrift
19
Systematic review
19
Übersichtsarbeit
19
Bibliografie
18
Amtsdruckschrift
15
Fallstudiensammlung
15
Government document
15
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English
20,067
German
5,058
French
23
Polish
15
Italian
12
Czech
6
Swedish
4
Romanian
3
Spanish
3
Dutch
2
Danish
1
Multiple languages
1
Russian
1
Undetermined
1
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Author
All
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
56
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Institution
All
Springer Fachmedien Wiesbaden
60
IGI Global
17
American Marketing Association
10
National Bureau of Economic Research
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Edward Elgar Publishing
4
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
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Published in...
All
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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Source
All
ECONIS (ZBW)
25,108
USB Cologne (EcoSocSci)
16
USB Cologne (business full texts)
3
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1
Imageorientierte Marketing-Kommunikation im mittelständischen Firmenkundengeschäft der Kreditinstitute
Görgen, Frank
-
1997
Persistent link: https://www.econbiz.de/10000634717
Saved in:
2
Technology dimension of CRM : the orientation level and its impact on the business performance of SMEs in Malaysia
Bin Ismail, Hishamuddin
;
Talukder, Dilruba
;
Panni, …
- In:
International journal of electronic customer …
1
(
2007/08
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10003754242
Saved in:
3
Electronic commerce for low involvement consumer goods : success factors of Thai online merchants
Rotchanakitumnuai, S.
;
Speece, Mark
- In:
International journal of electronic customer …
1
(
2007/08
)
2
,
pp. 132-154
Persistent link: https://www.econbiz.de/10003754317
Saved in:
4
Service competence and firm performance : towards a concept for strategic differentiation for small and medium-sized enterprises
Fueglistaller, Urs
;
Schrettle, Thomas
- In:
Innovation, competitiveness, growth and tradition in …
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10003769952
Saved in:
5
Treasury products for mid-to-small corporations
Sagner, James S.
- In:
The journal of corporate accounting & finance
20
(
2008/09
)
1
,
pp. 45-51
Persistent link: https://www.econbiz.de/10003783165
Saved in:
6
Critical factors of ASP acceptance in SMEs: an empirical study of Chinese ASP clients
Lu, Xiang-hua
- In:
International journal of electronic customer …
2
(
2008
)
4
,
pp. 297-314
Persistent link: https://www.econbiz.de/10003787126
Saved in:
7
Credit rationing, customer relationship and the number of banks : an empirical analysis
De Bodt, Eric
;
Lobez, Frédéric
;
Statnik, Jean-Christophe
- In:
European financial management : the journal of the …
11
(
2005
)
2
,
pp. 195-228
Persistent link: https://www.econbiz.de/10003061723
Saved in:
8
Qualitätsmanagement in der Medizintechnik : Aufbau und Implementierung eines aktiven Qualitätsmanagementsystems in einem nichtproduzierenden Unternehmen der Medizintechnik
Cerza, Oliver
-
2004
Persistent link: https://www.econbiz.de/10002116353
Saved in:
9
Marketingmanagement kleiner und mittlerer Werbeagenturen : eine vergleichende qualitative Analyse zur Identifikation Erfolg versprechender Gestaltungsoptionen aus Kunden- und Agent...
Rohbock, Ute
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003328623
Saved in:
10
Market orientation in young high technology firms: Results of an in-depth case study
Petzold-Dumeynieux, Stéphanie
-
2002
Persistent link: https://www.econbiz.de/10003307948
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