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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
China
15
Consumer behaviour
6
Konsumentenverhalten
6
Social values
6
Soziale Werte
6
Hong Kong
4
Hongkong
4
Marketing
4
Relationship marketing
4
Cultural identity
3
Economic culture
3
Joint Venture
3
Joint venture
3
Kulturelle Identität
3
Management
3
Marketing management
3
Marketingmanagement
3
Measurement
3
Messung
3
Wirtschaftskultur
3
Asia-Pacific region
2
Asiatisch-pazifischer Raum
2
Customer satisfaction
2
Economic policy
2
Firm performance
2
Interaktion
2
Kundenzufriedenheit
2
R&D investment
2
USA
2
United States
2
Unternehmen
2
Unternehmenserfolg
2
Wirtschaftspolitik
2
marketing expenses
2
21.06.1992
1
Agility
1
Aktiengesellschaft
1
Auslandsmarkt
1
Balance Scorecard
1
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Book / Working Paper
4
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English
4
Author
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Yau, Oliver H. M.
4
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Working paper series
4
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ECONIS (ZBW)
4
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The development of a scale for measuring relationship marketing orientation
Yau, Oliver H. M.
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contributor
)
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1999
Persistent link: https://www.econbiz.de/10001559170
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2
Reliability and validity of scores on the relationship marketing orientation questionaire (RMOQ)
Yau, Oliver H. M.
(
contributor
)
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1999
Persistent link: https://www.econbiz.de/10001559174
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3
Is relationship marketing for everyone?
Yau, Oliver H. M.
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001559175
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4
Relationship marketing : the Chinese way
Yau, Oliver H. M.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001559247
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