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The development of a scale for measuring relationship marketing orientation
Yau, Oliver H. M. (contributor) - 1999
Persistent link: https://www.econbiz.de/10001559170
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Reliability and validity of scores on the relationship marketing orientation questionaire (RMOQ)
Yau, Oliver H. M. (contributor) - 1999
Persistent link: https://www.econbiz.de/10001559174
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Is relationship marketing for everyone?
Yau, Oliver H. M. (contributor) - 1999
Persistent link: https://www.econbiz.de/10001559175
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Relationship marketing : the Chinese way
Yau, Oliver H. M. (contributor) - 2000
Persistent link: https://www.econbiz.de/10001559247