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Beziehungsmarketing
Consumer behaviour
71
Konsumentenverhalten
62
Brand image
37
Markenimage
35
Brand management
29
International marketing
29
Markenführung
29
Designation of origin
26
Herkunftsbezeichnung
26
Internationales Marketing
25
Brand
17
Markenartikel
17
Measurement
14
Market research
13
United Kingdom
12
Messung
11
Export
10
Marktforschung
10
Großbritannien
9
Marketing management
9
Marketingmanagement
9
Theorie
9
Theory
9
Structural equation model
8
Strukturgleichungsmodell
8
Marketing
7
National culture
7
Nationalkultur
7
Advertising effects
6
Country of origin
6
Customer satisfaction
6
Luxury goods
6
Rules of origin
6
USA
6
United States
6
Ursprungsregeln
6
Werbewirkung
6
Emotion
5
Global brands
5
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4
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1
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5
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5
Collection of articles of several authors
1
Sammelwerk
1
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English
5
Author
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Diamantopoulos, Adamantios
3
Balabanis, George
2
Davvetas, Vasileios
2
Sichtmann, Christina
1
Souitaris, Vangelis
1
Stathopoulou, Anastasia
1
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Journal of business research : JBR
4
Long range planning : LRP ; international journal of strategic management
1
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ECONIS (ZBW)
5
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Tailoring online retail strategies to increase customer satisfaction and loyalty
Souitaris, Vangelis
;
Balabanis, George
- In:
Long range planning : LRP ; international journal of …
40
(
2007
)
2
,
pp. 244-261
Persistent link: https://www.econbiz.de/10003512640
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2
The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Stathopoulou, Anastasia
;
Balabanis, George
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5801-5808
Persistent link: https://www.econbiz.de/10011597513
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3
Special issue : Formative indicators
Diamantopoulos, Adamantios
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003784946
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4
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
5
"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
80
(
2017
),
pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
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