The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Anastasia Stathopoulou, George Balabanis
| Year of publication: |
December 2016
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|---|---|
| Authors: | Stathopoulou, Anastasia ; Balabanis, George |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5801-5808
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| Subject: | Loyalty program benefits | Satisfaction | Trust | Store loyalty | High-end fashion retailers | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Textilhandel | Textile distribution | Mode | Fashion | Kundenbindungsprogramm | Loyalty program | Vertrauen | Confidence | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.177 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597513