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Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets
Min, Sungwook; Zhang, Xubing; Kim, Namwoon; Srivastava, … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 728-744
Persistent link: https://www.econbiz.de/10011650386
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Store manager-store performance relationship : a research note
Arnold, Todd J.; Grewal, Dhruv; Motyka, Scott; Kim, Namwoon - In: Journal of retailing 95 (2019) 2, pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
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The contingency value of the partner firm's customer assets in a business-to-business relationship
Oh, Yoojin; Lee, Jongkuk; Kim, Namwoon - In: Industrial marketing management : the international … 73 (2018), pp. 47-58
Persistent link: https://www.econbiz.de/10011904664
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.; Kumar, Vikas; Srivastava, Rajendra … - In: Journal of service research 25 (2022) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
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S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 161-185
Persistent link: https://www.econbiz.de/10011996797