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Beziehungsmarketing
Innovation
12
Brand management
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Markenführung
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Consumer behaviour
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Lieferantenmanagement
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Supplier relationship management
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Brand
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Customer satisfaction
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India
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Indien
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New product development
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Produktentwicklung
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Strategic management
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Strategisches Management
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USA
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United States
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Unternehmenserfolg
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Brand image
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Firm value
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Kundenzufriedenheit
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Markenimage
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Market entry
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Service quality
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Shareholder Value
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Shareholder value
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Unternehmenswert
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Kim, Namwoon
3
Srivastava, Rajendra Krishan
3
Hollebeek, Linda D.
2
Arnold, Todd J.
1
Bhargava, Mukesh
1
Chen, Tom
1
Grewal, Dhruv
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Kumar, Vikas
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Lee, Jongkuk
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Min, Sungwook
1
Motyka, Scott
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Oh, Yoojin
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Ramaswami, Sridhar N.
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Sharma, Arun
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Srivastava, Rajendra
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Journal of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research
1
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ECONIS (ZBW)
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Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets
Min, Sungwook
;
Zhang, Xubing
;
Kim, Namwoon
;
Srivastava, …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 728-744
Persistent link: https://www.econbiz.de/10011650386
Saved in:
2
Store manager-store performance relationship : a research note
Arnold, Todd J.
;
Grewal, Dhruv
;
Motyka, Scott
;
Kim, Namwoon
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
Saved in:
3
The contingency value of the partner firm's customer assets in a business-to-business relationship
Oh, Yoojin
;
Lee, Jongkuk
;
Kim, Namwoon
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011904664
Saved in:
4
Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
Saved in:
5
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
Saved in:
6
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
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