From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Year of publication: |
2022
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Authors: | Hollebeek, Linda D. ; Kumar, Vikas ; Srivastava, Rajendra Krishan |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 25.2022, 2, p. 328-343
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Subject: | actor engagement | customer engagement | S-D logic | Stakeholder engagement | stakeholder theory | Stakeholder | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Corporate Social Responsibility | Corporate social responsibility |
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