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Customer relationship management theory and research in the new millennium : directions for future research

Debnath, Rajarshi; Datta, Biplab; Mukhopadhyay, Susmita - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 299-325

Persistent link: https://www.econbiz.de/10011633650

Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?

Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210

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Connected strategy : building continuous customer relationships for competitive advantage

Siggelkow, Nicolaj; Terwiesch, Christian - 2019

Prologue. The magic of connected strategy -- The connected strategy framework -- Part I. The rewards of connected strategies: Breaking the trade-off between superior customer experience and lowering costs -- Workshop 1: Using connectivity to provide superior customer experiences at lower costs...

Persistent link: https://www.econbiz.de/10012018571

Back to the future : progress and trends in hotel loyalty marketing

Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967

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Customer experience management : toward implementing an evolving marketing concept

Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401

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Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …

Persistent link: https://www.econbiz.de/10011850696

Handbook on the experience economy

Sundbo, Jon (ed.); Sørensen, Flemming (ed.) - 2013

book will prove an invaluable resource to researchers and students in management, marketing, psychology and economics …

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Impact of value co-creation on logistics customers' loyalty

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The power of loyalty : 10 essential steps to build a successful customer loyalty strategy

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Handbook on the experience economy

Sundbo, Jon (ed.); Sørensen, Flemming (contributor) - 2013

This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...

Persistent link: https://www.econbiz.de/10010207710

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