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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Strategisches Management
21
Marketing
17
Marketingmanagement
17
Marketing management
15
Strategic management
14
Verkauf
11
Physical distribution
9
Vereinigte Staaten
9
Vertrieb
9
Salespeople
8
Selling
8
Verkaufspersonal
8
Sales management
7
Absatzpolitik
6
B-to-B-Marketing
6
Business-to-business marketing
6
Theorie
6
Theory
6
Competitive strategy
5
Fallstudiensammlung
5
Relationship marketing
5
Salesforce
5
Wettbewerbsstrategie
5
Absatz
4
Resource-based view
4
Ressourcenorientierter Ansatz
4
Österreich
4
Austria
3
Außendienst
3
Field sales force
3
Management
3
USA
3
United States
3
Verbraucher
3
Absatzzone
2
Australia
2
Bibliometrics
2
Bibliometrie
2
Competitive advantage
2
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English
4
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Cravens, David W.
3
Ingram, Thomas N.
2
LaForge, Raymond W.
2
Baldauf, Artur
1
Cravens, Karen S.
1
Guenzi, Paolo
1
Panagopoulos, Nikolaos G.
1
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Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
Strategic sales and strategic marketing
1
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ECONIS (ZBW)
4
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The influence of formal and informal sales controls on customer-directed selling behaviors and sales unit effectiveness
Guenzi, Paolo
;
Baldauf, Artur
;
Panagopoulos, Nikolaos G.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 786-800
Persistent link: https://www.econbiz.de/10010404086
Saved in:
2
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
3
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Strategic sales and strategic marketing
,
(pp. 11-31)
.
2011
Persistent link: https://www.econbiz.de/10008798060
Saved in:
4
Horizontal alliances for relationship marketing
Cravens, David W.
;
Cravens, Karen S.
- In:
Handbook of relationship marketing
,
(pp. 431-456)
.
2000
Persistent link: https://www.econbiz.de/10001559330
Saved in:
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