//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
2001 - The Brand Management Od...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand management
44
Markenführung
42
Markenartikel
33
Brand
29
Brand image
23
Markenimage
23
Consumer behaviour
17
Konsumentenverhalten
17
United Kingdom
9
Großbritannien
8
Markenpolitik
8
Bank
7
Ireland
7
Irland
7
USA
7
United States
7
Führungsstil
6
Leadership style
6
Corporate culture
5
Produktmanagement
5
Social Web
5
Social web
5
Unternehmenskultur
5
Viral marketing
5
Virales Marketing
5
Personal banking
4
Privatkundengeschäft
4
Relationship marketing
4
Spain
4
Advertising
3
Arbeitskräfte
3
Arbeitsverhalten
3
Bank employees
3
Bankberufe
3
Brand equity
3
Cluster analysis
3
Clusteranalyse
3
Corporate reputation
3
Customer service
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Reprint
1
Language
All
English
4
Author
All
De Chernatony, Leslie
4
Buil, Isabel
1
Christodoulides, George
1
Coleman, Darren Andrew
1
Dall'Olmo Riley, Francesca
1
Suvatjis, Jean Yannis
1
Wallace, Elaine
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
2
Brand management ; Vol. 4
1
Consumer-brand relationships : theory and practice
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
4
Corporate identity and its reflective effect in developing brand relationships
Suvatjis, Jean Yannis
;
De Chernatony, Leslie
- In:
Consumer-brand relationships : theory and practice
,
(pp. 351-381)
.
2012
Persistent link: https://www.econbiz.de/10009739808
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->