2001 - The Brand Management Odyssey
Year of publication: |
1996
|
---|---|
Authors: | Chernatony, Leslie de |
Published in: |
Journal of general management. - Henley-on-Thames : The Braybrooke Press, ISSN 0306-3070, ZDB-ID 188363x. - Vol. 21.1996, 4, p. 15-30
|
Saved in:
Saved in favorites
Similar items by person
-
Brand equity measurement from a formative approach.
Buil, Isabel, (2010)
-
Developing a brand performance measure for financial services brands
Chernatony, Leslie de, (2004)
-
Exploring the Development of Lifestyle Retail Brands
Helman, Deborah, (1999)
- More ...