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Customers' cognitive patterns of assurance : a dual apporach

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Persistent link: https://www.econbiz.de/10010205353

Customer participation, e-service quality, satisfaction : (e)service dominant logic trinity

Fotiadis, Thomas - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 394-418

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Quality and effectiveness of enterprise resource planning - customer relationship management systems : implications for information systems marketing strategies

Hatzithomas, Leonidas; Stamelos, Ioannis; Fotiadis, Thomas - In: The journal of applied business research 23 (2007) 3, pp. 33-52

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Marketing and the customer value chain : integrating marketing and supply chain management

Fotiadis, Thomas; Folinas, Dimitris; Vasileiou, Konstantinos - 2022

"Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company's viability and success. This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections...

Persistent link: https://www.econbiz.de/10012614969

Marketing and the customer value chain : integrating marketing and supply chain management

Fotiadis, Thomas; Folinas, Dimitris; Vasileiou, Konstantinos - 2022

Persistent link: https://www.econbiz.de/10013176653