Quality and effectiveness of enterprise resource planning - customer relationship management systems : implications for information systems marketing strategies
Year of publication: |
2007
|
---|---|
Authors: | Hatzithomas, Leonidas ; Stamelos, Ioannis ; Fotiadis, Thomas ; Mylonakis, John |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 23.2007, 3, p. 33-52
|
Subject: | Arbeitsorganisation | Work organization | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Marketing |
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