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Beziehungsmarketing
Meta-analysis
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Opportunism
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Consumer behaviour
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Meta-Analyse
6
Brand image
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Transaction costs
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Transaktionskosten
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Lieferantenmanagement
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Markenimage
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Supplier relationship management
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United States
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Advertising effects
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Behavioral control
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Compliance
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Innovation management
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Innovationsmanagement
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Investition
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Marketing theory
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Marketingtheorie
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Performance
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Relationship marketing
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Vertriebsweg
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Arbeitszufriedenheit
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Construal level theory
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Brown, James R.
2
Crosno, Jody L.
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Barnier, Virginie de
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Dev, Chekitan S.
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Hemonnet-Goujot, Aurelie
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Henard, David H.
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Liu, Yuerong
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
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ECONIS (ZBW)
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The dynamics of innovation contest experience : an integrated framework from the customer's perspective
Salgado, Stéphane
;
Hemonnet-Goujot, Aurelie
;
Henard, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 29-43
Persistent link: https://www.econbiz.de/10012285286
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2
Relationship satisfaction : an overlooked marketing channel safeguard
Brown, James R.
;
Crosno, Jody L.
;
Liu, Yuerong
;
Dev, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 171-180
Persistent link: https://www.econbiz.de/10012285151
Saved in:
3
Is the theory of trust and commitment in marketing relationships incomplete?
Brown, James R.
;
Crosno, Jody L.
;
Tong, Pui Ying
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 155-169
Persistent link: https://www.econbiz.de/10012004237
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