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Do customer acquisition cost, retention and usage matter to firm performance and valuation?
Livne, Gilad
;
Simpson, Ana
;
Talmor, Eli
- In:
Journal of business finance & accounting : JBFA
38
(
2011
)
3/4
,
pp. 334-363
Persistent link: https://www.econbiz.de/10009159877
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