Do customer acquisition cost, retention and usage matter to firm performance and valuation?
Year of publication: |
2011
|
---|---|
Authors: | Livne, Gilad ; Simpson, Ana ; Talmor, Eli |
Published in: |
Journal of business finance & accounting : JBFA. - Hudson, NY : John Wiley & Sons Ltd, ISSN 0306-686X, ZDB-ID 192962-8. - Vol. 38.2011, 3/4, p. 334-363
|
Subject: | Kundenbindung | Customer retention | Kundengewinnung | Customer acquisition | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Kanada | Canada | USA | United States |
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