The Present paper proposes an explorative research study on an emerging horizon of management of Social Media Marketing …. As this new trend and tool of marketing is developing itself at a rapid pace today and looks into future with a good … prospect so it is very much pertinent to present a study in the global business context. Social Media Marketing is a concept in …

Conventional marketing, though is necessary investment for the sustainable businesses is often so expensive that most … conventional marketing with that of social media, the latter involves a negligible cost. This paper proposes to analyse the … feasible alternatives in social media over conventional marketing. It also reflects on the type of the messages, the frequency …

social media marketing activities influence brand equity and buying-commitment to customer response in the luxury hotel, in …

. The research report will only add value to the commissioning business if the marketing managers would take heed of its key …