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Vorgehensmodelle des Product-Service Systems Engineering
Gräßle, Mark; Thomas, Oliver; Dollmann, Thorsten - In: Hybride Wertschöpfung : mobile Anwendungssysteme für …, (pp. 82-129). 2010
Persistent link: https://www.econbiz.de/10003973604
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17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492
This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...
Persistent link: https://www.econbiz.de/10012888446
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
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A theory of marketing's contribution to customers' perceived value
Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
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Marketing information systems
Mayros, Van; Werner, Michael - 1982
Persistent link: https://www.econbiz.de/10000053088
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Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian - 1997
Persistent link: https://www.econbiz.de/10000978555
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Zur theoretischen Basis der Marketingwissenschaft : die Verknüpfung der neuen Institutionenökonomik mit dem integrativ-prozessualen Marketingansatz
Mattmüller, Roland; Tunder, Ralph - 1997 - 2. Aufl
Persistent link: https://www.econbiz.de/10000973595
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Relationship marketing : theory and practice
Buttle, Francis A. (contributor) - 1996
Persistent link: https://www.econbiz.de/10000563064