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Beziehungsmarketing
Online-Marketing
12,931
Internet marketing
12,824
Consumer behaviour
11,620
Konsumentenverhalten
11,598
Cognition
11,525
Kognition
11,468
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10,541
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7,911
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7,685
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6,449
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6,422
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6,413
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6,360
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4,369
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4,332
Brand management
3,253
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3,249
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3,110
Website
3,067
Theorie
2,956
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2,892
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2,797
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2,630
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2,629
Online retailing
2,626
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2,495
USA
2,416
United States
2,372
Markenimage
2,239
Brand image
2,216
Viral marketing
2,113
Virales Marketing
2,111
Customer satisfaction
2,029
Kundenzufriedenheit
2,022
Deutschland
1,978
Germany
1,858
Persönlichkeitspsychologie
1,781
Personality psychology
1,753
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1,730
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Han, Heesup
23
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11
Thaichon, Park
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10
Loureiro, Sandra Maria Correia
10
Qu, Hailin
9
Ahn, Jiseon
8
Back, Ki-Joon
8
Conduit, Jodie
8
Kim, Woo Gon
8
Rahman, Zillur
8
Rather, Raouf Ahmad
8
Rita, Paulo
8
Bilgihan, Anil
7
Gil Saura, Irene
7
Huber, Frank
7
Hyun, Sunghyup Sean
7
Johnson, Lester W.
7
Kumar, Vikas
7
Lee, Jin-soo
7
Raab, Carola
7
Ratten, Vanessa
7
Tanford, Sarah
7
Verhoef, Peter C.
7
Weaven, Scott
7
Agnihotri, Raj
6
Ahuja, Vandana
6
Babin, Barry J.
6
Berezan, Orie
6
Carlson, Jamie
6
Ellonen, Hanna-Kaisa
6
Gómez-Suárez, Mónica
6
Karjaluoto, Heikki
6
Khan, Imran
6
Klaus, Philipp
6
Mattila, Anna S.
6
So, Kevin Kam Fung
6
Theobald, Elke
6
Torres, Edwin N.
6
Yu, Jongsik
6
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IGI Global
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Eric Cuvillier <Firma>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
Goethe-Universität Frankfurt am Main
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
NetLibrary, Inc
1
Technische Universität Chemnitz
1
UBS AG
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Universität Mannheim
1
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1
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1
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Journal of business research : JBR
122
International journal of hospitality management
117
Journal of retailing and consumer services
110
International journal of contemporary hospitality management
51
Journal of hospitality marketing & management
48
International journal of internet marketing and advertising : IJIMA
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
The journal of product & brand management
36
Tourism management : research, policies, practice
36
Industrial marketing management : the international journal for industrial and high-tech firms
35
The journal of brand management : an international journal
34
Journal of travel and tourism marketing
31
International journal of electronic marketing and retailing : IJEMR
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
The journal of services marketing
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
The service industries journal
24
Journal of strategic marketing
23
Journal of the Academy of Marketing Science
22
Marketing intelligence & planning
22
Asia Pacific journal of marketing and logistics
21
Journal of promotion management : innovations in planning and applied research
21
Psychology & marketing
21
Cogent business & management
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of internet commerce
19
Journal of marketing management : MM
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
International journal of technology marketing : IJTMkt
16
Journal of marketing communications
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
The journal of business & industrial marketing
15
Business horizons
14
European journal of marketing : EJM
14
International journal of business information systems : IJBIS
14
Service business
14
SpringerLink / Bücher
14
International journal of retail & distribution management
13
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ECONIS (ZBW)
3,102
EconStor
4
USB Cologne (EcoSocSci)
3
OLC EcoSci
2
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1
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
2
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
3
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
4
The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement
Aluri, Ajay
;
Slevitch, Lisa
;
Larzelere, Robert E.
- In:
International journal of contemporary hospitality management
27
(
2015
)
4
,
pp. 670-689
Persistent link: https://www.econbiz.de/10011326571
Saved in:
5
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
6
Impact of
website
interface on customer experience and engagement intention in online hotel booking
Le, Tran-Thien-Y.
;
Chen, Ja-Shen
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012799971
Saved in:
7
Signaling service quality via
website
e-CRM features : more gains for smaller and lessr known hotels
Tian, Jenny
;
Wang, Sophia
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
2
,
pp. 211-245
Persistent link: https://www.econbiz.de/10011645609
Saved in:
8
A service failure framework of hotels in Taiwan : adaptation of 7Ps marketing mix elements
Poh Theng Loo
;
Leung, Rosanna
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10011876123
Saved in:
9
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
10
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
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