Effective advertising appeals for websites of small boutique hotels
Year of publication: |
2013
|
---|---|
Authors: | Lwin, Michael ; Phau, Ian |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 7.2013, 1, p. 18-32
|
Subject: | Western Australia (Staat) | Western Australia (State) | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Website | Werbewirkung | Advertising effects | Emotion | Kognition | Cognition |
-
Lwin, Michael, (2014)
-
What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou, (2015)
-
Cognitive and emotional processes in individuals and commercial web sites
Lee, Jung-gyo, (2009)
- More ...
-
Lwin, Michael, (2014)
-
Charitable donations : empirical evidence from Brunei
Lwin, Michael, (2013)
-
Pirating Pirates of the Caribbean : the curse of cyberspace
Phau, Ian, (2014)
- More ...