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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
51
Konsumentenverhalten
50
Service quality
30
Customer satisfaction
28
Dienstleistungsqualität
25
Kundenzufriedenheit
22
Lieferantenmanagement
16
Supplier relationship management
16
China
13
Relationship marketing
13
B-to-B-Marketing
9
Brand management
9
Business-to-business marketing
9
Cross-cultural management
9
Firm performance
9
India
9
Indien
9
Innovation
9
Interkulturelles Management
9
Markenführung
9
Unternehmenserfolg
9
Brand image
8
Customer service
8
Intercultural service encounters
8
Kundenservice
8
USA
8
United States
8
Cultural identity
7
Emerging economies
7
Hong Kong
7
Hongkong
7
Kulturelle Identität
7
Markenimage
7
Schwellenländer
7
Innovation management
6
Innovationsmanagement
6
Auslandsverlagerung
5
Confidence
5
Cross-cultural competence
5
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English
13
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Sharma, Piyush
11
Kingshott, Russel P. J.
4
Chung, Henry F. L.
2
Luk, Sherriff T. K.
2
Sima, Herbert
2
Ueno, Akiko
2
Yip, Leslie S. C.
2
Chan, Kimmy Wa
1
Chen, Jianxun
1
Chen, Ke
1
Chieng, Fayrene
1
Chu, Candace
1
Gong, Taeshik
1
Jain, Kokil
1
Kingshott, Russel
1
Kingshott, Russel PJ
1
Lee, Liane W. Y.
1
Li, Esther Ling-Yee
1
Liu, Ben Shaw-ching
1
Putranta, Martinus Parnawa
1
Roy, Rajat
1
Tang, Yiming
1
Wong, David
1
Zhan, Wu
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Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Branding and sustainable competitive advantage : building virtual presence
1
Journal of global marketing
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
13
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1
The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour
Luk, Sherriff T. K.
;
Yip, Leslie S. C.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 452-464
Persistent link: https://www.econbiz.de/10003745629
Saved in:
2
Customer participation behavior in high- versus low-contact services : the multiple roles of customer trust
Li, Esther Ling-Yee
;
Liu, Ben Shaw-ching
;
Luk, Sherriff …
- In:
Journal of global marketing
30
(
2017
)
5
,
pp. 322-341
Persistent link: https://www.econbiz.de/10011779490
Saved in:
3
Offshore outsourcing of customer services : boon or bane?
Sharma, Piyush
- In:
The journal of services marketing
26
(
2012
)
5
,
pp. 352-364
Persistent link: https://www.econbiz.de/10009629142
Saved in:
4
Are strong brands a source of competitive advantage in the virtual world?
Sharma, Piyush
- In:
Branding and sustainable competitive advantage : …
,
(pp. 4-23)
.
2012
Persistent link: https://www.econbiz.de/10009707222
Saved in:
5
Religiosity and psychological contracts in Asian B2B service relationships
Kingshott, Russel P. J.
;
Chung, Henry F. L.
;
Putranta, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 138-148
Persistent link: https://www.econbiz.de/10013206367
Saved in:
6
Customer engagement and relationships in multi-actor service ecosystems
Sharma, Piyush
;
Jain, Kokil
;
Kingshott, Russel P. J.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 487-494
Persistent link: https://www.econbiz.de/10012417370
Saved in:
7
When in Rome! : complaint contagion effect in multi-actor service ecosystems
Chen, Ke
;
Chen, Jianxun
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
121
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012417383
Saved in:
8
The impact of psychological contract breaches within east-west buyer-supplier relationships
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Sima, Herbert
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 220-231
Persistent link: https://www.econbiz.de/10012290048
Saved in:
9
Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
Saved in:
10
The impact of relational versus technological resources on e-loyalty : a comparative study between local, national and foreign branded banks
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 48-58
Persistent link: https://www.econbiz.de/10011887283
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