Narrow search
Showing 1 - 10 of 2,148
Cover Image
Expectations for young job applicants' digital identity related to company's social media brand development strategies
Happonen, Ari; Manninen, Laura; Hirvimäki, Marika; … - In: Small enterprise research 29 (2022) 2, pp. 87-108
Persistent link: https://www.econbiz.de/10013357146
Cover Image
Using social media to recruit global supply chain managers
Fisher, Ron; McPhail, Ruth; You, Emily; Ash, Maria - In: International journal of physical distribution & … 44 (2014) 8/9, pp. 635-645
Persistent link: https://www.econbiz.de/10010426436
Cover Image
Internet Social Networking : Stand der Forschung und Konsequenzen für Enterprise 2.0
Richter, Daniel; Riemer, Kai; Vom Brocke, Jan - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 53 (2011) 2, pp. 89-103
Persistent link: https://www.econbiz.de/10008939027
Cover Image
Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
Cover Image
Online consumer communities, collaborative learning and innovation
Rossi, Carla - In: Measuring business excellence : the journal of … 15 (2011) 3, pp. 46-62
Persistent link: https://www.econbiz.de/10009314585
Cover Image
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella; Massa, Silvia; Testa, Stefania - In: Business horizons 57 (2014) 3, pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Cover Image
Co-developing new products with customers
Prandelli, Emanuela; Verona, Gianmario - In: Strategic market creation : a new perspective on …, (pp. 362-388). 2008
Persistent link: https://www.econbiz.de/10003732375
Cover Image
Reacting to the COVID-19 pandemic through digital connectivity with customers : the Italian experience
Bettiol, Marco; Capestro, Mauro; Di Maria, Eleonora; … - In: Italian journal of marketing : ITJM 2021 (2021) 4, pp. 305-330
Persistent link: https://www.econbiz.de/10012662336
Cover Image
Customer Co-Creation Projects and the Social Media : The Case of Barilla of Italy
Martini, Antonella; Massa, Silvia; Testa, Stefania - 2014
This article investigates a social media-enabled customer co-creation project at the front-end of innovation (FEI) in a well-known, large-scale food manufacturer. It sheds light on the role of social media technology in transforming the characteristics of FEI in terms of boundaries and knowledge...
Persistent link: https://www.econbiz.de/10014037809
Cover Image
Online Consumer Communities, Collaborative Learning and Innovation
Rossi, Carla - 2014
The paper aims to outline the managerial challenges faced by the companies interested in leveraging knowledge and creative talent embedded in online customers’ communities to sustain innovation in b-2-c industries. Through a detailed case-study analysis of a leading food producer (Barilla...
Persistent link: https://www.econbiz.de/10014165061