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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
15
Brand management
12
Markenführung
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10
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10
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8
Marketingmanagement
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Lieferantenmanagement
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Werbung
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Firm performance
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Multinationales Unternehmen
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Performance-Messung
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Unternehmenserfolg
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English
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Ewing, Michael
13
Stakhovych, Stanislav
4
Nyadzayo, Munyaradzi W.
3
Tamaddoni, Ali
3
Caruana, Albert
2
Shumanov, Michael
2
Valos, Michael J.
2
Dubelaar, Chris
1
Jahromi, Ali Tamaddoni
1
Karg, Adam
1
Matanda, Margaret J.
1
Matanda, Margaret Jekanyika
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Mavondo, Felix T.
1
McDonald, Heath
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Montazeri, Samaneh
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Scheepers, Helana
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Shumanov, M.
1
Steel, Marion
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Stockdale, Rosemary
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Tamoddoni, Ali
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Turner, Paul
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
International employment relations review
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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Strategic information systems ; Vol. 2
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Strategic knowledge management in multinational organizations
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ECONIS (ZBW)
15
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1
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15
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1
Comparing churn prediction techniques and assessing their performance : a contingent perspective
Tamaddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 123-141
Persistent link: https://www.econbiz.de/10011485372
Saved in:
2
Managing B2B customer churn, retention and profitability
Jahromi, Ali Tamaddoni
;
Stakhovych, Stanislav
;
Ewing, …
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1258-1268
Persistent link: https://www.econbiz.de/10010439560
Saved in:
3
The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
Saved in:
4
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
5
Strategic human resource effectiveness, internal marketing and performance in the public sector
Ewing, Michael
;
Caruana, Albert
- In:
International employment relations review
5
(
1999
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10001600935
Saved in:
6
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
-
2010
Persistent link: https://www.econbiz.de/10003903325
Saved in:
7
How corporate reputation, quality, and value influence online loyalty
Caruana, Albert
;
Ewing, Michael
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1103-1110
Persistent link: https://www.econbiz.de/10008652762
Saved in:
8
Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret Jekanyika
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
Saved in:
9
Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation
Steel, Marion
;
Dubelaar, Chris
;
Ewing, Michael
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1328-1344
Persistent link: https://www.econbiz.de/10010227746
Saved in:
10
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 77-90)
.
2009
Persistent link: https://www.econbiz.de/10003950307
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