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How brand experience, satisfaction, trust, and commitment affect loyalty : a reexamination and reconciliation
Liang, Beichen - In: Italian journal of marketing : ITJM 2022 (2022) 2, pp. 203-231
Persistent link: https://www.econbiz.de/10013277056
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The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity
Liang, Beichen; Fu, Wei - In: Journal of marketing analytics : JMA 9 (2021) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10012487126
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Cross-cultural study of channel relationship factors : antecedents of satisfaction in a retail setting ; a commentary essay
Kale, Sudhir H. - In: Journal of business research : JBR 63 (2010) 4, pp. 439-441
Persistent link: https://www.econbiz.de/10003962314
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Optimising the internal value chain : principles and practices
Spence, Mark T.; Kale, Sudhir H. - In: Journal of management & organization : journal of … 14 (2008) 2, pp. 193-206
Persistent link: https://www.econbiz.de/10003722224