Similar Search Results

Brand addiction : exploring the concept and its definition through an experiential lens

Cui, Charles Chi; Mrad, Mona; Hogg, Margaret K. - In: Journal of business research : JBR 87 (2018), pp. 118-127

Persistent link: https://www.econbiz.de/10011866558

Cigarette brand loyalty and purchase patterns : an examination using US consumer panel data

Dawes, John - In: Journal of business research : JBR 67 (2014) 9, pp. 1933-1943

Persistent link: https://www.econbiz.de/10010379205

Does brand love lead to brand addiction?

Minh T. H. Le - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 57-68

Persistent link: https://www.econbiz.de/10014250034

Investigating the causes and consequences of addiction to high-tech brands

El Hajjar, Samer; Kaskas, Mariam; Tlaiss, Salma - In: Technology analysis & strategic management 34 (2022) 8, pp. 974-987

Persistent link: https://www.econbiz.de/10013412616

Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile : the mediating roles of loyalty, negative e-WOM and perceived risk

Fenitra, Rakotoarisoa Maminirina - In: Cogent business & management 11 (2024) 1, pp. 1-16

relationship between mobile game addiction and in-app purchase intention in PUBG Mobile. Moreover, this study explores the … modeling (PLS-SEM) was used to test the proposed conceptual framework. Our findings indicated that online game addiction … loyalty, negative electronic word of mouth and perceived risk mediate the influence of online game addiction on in …

Persistent link: https://www.econbiz.de/10014526075

The fun and function of uncertainty : uncertain incentives reinforce repetition decisions

Shen, Luxi; Hsee, Christopher K.; Talloen, Joachim H. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 69-81

Persistent link: https://www.econbiz.de/10012033926

Social casinos : winning isn't everything

Barsky, Jonathan - In: The journal of gambling business and economics 13 (2020) 1, pp. 71-85

Persistent link: https://www.econbiz.de/10012654041

Research on influencing mechanism of big five personality traits on customers online purchase intention : a mediating role of trust

Iqbal, Muhammad Khalid; Raza, Ali; Ahmed, Fawad; Faraz, … - In: International journal of electronic business : IJEB 16 (2021) 1, pp. 52-76

Persistent link: https://www.econbiz.de/10012508942

An algorithm for identifying loyal customers in C2C electronic commerce models

Ansari, Azarnoush; Sanayei, Ali - In: International journal of productivity and quality … 31 (2020) 1, pp. 79-97

Persistent link: https://www.econbiz.de/10012516261

Online trust and the importance of interaction

Papadopoulou, Panagiota; Kanellis, Panagiotis - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 21-50

Persistent link: https://www.econbiz.de/10012056240

1
2
3
4
5
6
7
8
9
10
Next
Last