Similar Search Results

Review of Scoping Studies on Service Quality, Customer Satisfaction and Customer Loyalty in the Airline Industry

Khudhair, Harith Yas - 2020

The paper studies a method for evaluating current literature that receives little consideration in research and development. Various types of undervalued studies are recognized, and how they are related to a systematic review is shown. A diagram is presented that illustrates scoping studies...

Persistent link: https://www.econbiz.de/10012840619

Innovative user engagement and playfulness on adoption intentions of technological products : evidence from SEM-based multivariate approach

Hussain, Saima; Qazi, Sara; Ahmed, Rizwan Raheem; … - In: Economic research 32 (2019) 1,1, pp. 555-577

Persistent link: https://www.econbiz.de/10012388213

Impact of hotel service quality on the loyalty of customers

Jasinskas, Edmundas; Štreimikienė, Dalia; Svagzdiene, … - In: Economic research 29 (2016) 1, pp. 559-572

Persistent link: https://www.econbiz.de/10012221720

Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries

Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Journal of business economics and management 18 (2017) 6, pp. 1115-1134

Persistent link: https://www.econbiz.de/10011781028

Review of scoping studies on service quality, customer satisfaction and customer loyalty in the airline industry

Khudhair, Harith Yas; Bin Jusoh, Ahmad; Abbas Mardani; … - In: Contemporary economics 13 (2019) 4, pp. 375-387

Persistent link: https://www.econbiz.de/10012176938

Effect of social media marketing of luxury brands on brand equity, customer equity and customer purchase intention

Ahmed, Rizwan Raheem; Zaidi, Erum Zahoor; Kazmi, Syed … - In: Amfiteatru economic : an economic and business research … 25 (2023) 62, pp. 265-282

The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 respondents were collected through structured...

Persistent link: https://www.econbiz.de/10014464214

Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media

Bargoni, Augusto; Giachino, Chiara; Gutuleac, Rada; … - In: Psychology & marketing 41 (2024) 5, pp. 1115-1132

Persistent link: https://www.econbiz.de/10014530974