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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
wine sector
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Weinbau
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Wine industry
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Wine
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18
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Markenführung
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Brand image
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KMU
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Markenimage
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sustainability
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social media communication
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Abbasi, Amir Zaib
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Arumugam, Prakash V.
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Cuong Hung Pham
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Ding Hooi Ting
1
Fischer, Thomas
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Hazée, Simon
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Khalil Hussain
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Khwaja, Muddasar Ghani
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Lee Heng Wei
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Nisar, Saima
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Ong, Chuan Huat
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Rather, Raouf Ahmad
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Ravazzani, Silvia
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Asia-Pacific journal of business administration
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Electronic commerce research
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International journal of financial research
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Journal of hospitality marketing & management
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Journal of service management
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Journal of vacation marketing
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ECONIS (ZBW)
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The critical success factors for implementation of electric customer relationship management in the commercial bank of Viet Nam
Thuy Van Nguyen
;
Cuong Hung Pham
- In:
International journal of financial research
7
(
2016
)
5
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011579807
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2
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
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3
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
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4
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
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5
Social media communication with intensified pandemic fears : evaluating the relative impact of user- and firm-generated content on brand loyalty
Lee Heng Wei
;
Ong, Chuan Huat
;
Arumugam, Prakash V.
- In:
Asia-Pacific journal of business administration
15
(
2023
)
2
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014313701
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6
Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
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