Narrow search
Showing 1 - 6 of 6
Cover Image
The critical success factors for implementation of electric customer relationship management in the commercial bank of Viet Nam
Thuy Van Nguyen; Cuong Hung Pham - In: International journal of financial research 7 (2016) 5, pp. 124-139
Persistent link: https://www.econbiz.de/10011579807
Cover Image
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie; Fischer, Thomas; Riedl, René - In: Electronic commerce research 21 (2021) 2, pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Cover Image
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja; Praničević, Daniela Garbin - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Cover Image
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Cover Image
Social media communication with intensified pandemic fears : evaluating the relative impact of user- and firm-generated content on brand loyalty
Lee Heng Wei; Ong, Chuan Huat; Arumugam, Prakash V. - In: Asia-Pacific journal of business administration 15 (2023) 2, pp. 161-187
Persistent link: https://www.econbiz.de/10014313701
Cover Image
Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia; Hazée, Simon - In: Journal of service management 33 (2022) 4/5, pp. 589-600
Persistent link: https://www.econbiz.de/10013325717