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Why study intraorganizational issues in selling and sales management?
Bolander, Willy; Richards, Keith A. - In: The journal of personal selling & sales management : JPSSM 38 (2018) 2, pp. 169-171
Persistent link: https://www.econbiz.de/10011917823
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"Mo" together or alone? : investigating the role of fundraisers' networks in online peer-to-peer fundraising
Priante, Anna; Ehrenhard, Michel L.; Broek, Tijs van den; … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 5, pp. 986-1009
Persistent link: https://www.econbiz.de/10013391996
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How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; … - In: Journal of marketing research : JMR 55 (2018) 1, pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
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Effects of social presence and social capital on user loyalty to the social networking website : the case of Facebook usage in Taiwan
Jih, Wen-Jang Kenny; Lee, Su-Fang - In: International journal of e-business research : an … 13 (2017) 3, pp. 57-70
Persistent link: https://www.econbiz.de/10011729770
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Unfriending on Facebook : factors affecting online relationship termination in social networks and its impact on business
Sibona, Christopher; Walczak, Steven - In: International journal of business environment : IJBE 6 (2014) 2, pp. 199-221
Persistent link: https://www.econbiz.de/10010390817
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Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks
Agnihotri, Raj; Mani, Sudha; Chaker, Nawar N.; … - In: Decision sciences 53 (2022) 1, pp. 181-215
Persistent link: https://www.econbiz.de/10013164986
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Social media
Fenton., Alex; Mohamad, Mostafa; Jones, Ashley - In: Digital and social media marketing : a results-driven …, (pp. 190-213). 2017
Persistent link: https://www.econbiz.de/10011582705
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The impact of social capital and social interaction on customers' purchase intention, considering knowledge sharing in social commerce context
Ghahtarani, Alireza; Sheikhmohammady, Majid; Rostami, … - In: Journal of innovation & knowledge : JIK 5 (2020) 3, pp. 191-199
In this research, we identify factors influencing the behavior of knowledge sharing and customer purchasing intention based on two theories of social capital and social interaction. The conceptual model, designed based on theoretical foundations, includes the dimensions of these two theories....
Persistent link: https://www.econbiz.de/10012239048
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.; Badrinarayanan, Vishag; Rangarajan, Deva - In: European journal of marketing 57 (2023) 3, pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
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Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value
Green, Teegan Courtney Clare; Hartley, Nicole - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 301-320
Persistent link: https://www.econbiz.de/10011412354