Narrow search
Showing 1 - 10 of 18
Cover Image
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Cover Image
Value creation architecture and engineering : a business model encompassing the firm-customer dyad
Ngo, Liem Viet; O'Cass, Aron - In: European business review : EBR ; the official journal … 22 (2010) 5, pp. 496-514
Persistent link: https://www.econbiz.de/10008662673
Cover Image
Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
Cover Image
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Cover Image
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Cover Image
Creating superior customer value for B2B firms through supplier firm capabilities
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 41 (2012) 1, pp. 125-135
Persistent link: https://www.econbiz.de/10009513208
Cover Image
Improving the effectiveness of market-oriented organisation : empirical evidence from an emerging economy
Bucic, Tania; Ngo, Liem Viet; Sinha, Ashish - In: Australian journal of management 42 (2017) 2, pp. 308-327
Persistent link: https://www.econbiz.de/10011774881
Cover Image
Outcome versus process value in service delivery
Luu, Ngoc; Le Nguyen Hau; Ngo, Liem Viet; Bucic, Tania; … - In: The journal of services marketing 30 (2016) 6, pp. 630-642
Persistent link: https://www.econbiz.de/10011635042
Cover Image
Value synergy and value asymmetry in relationship marketing programs
Luu, Ngoc; Ngo, Liem Viet; Cadeaux, Jack - In: Industrial marketing management : the international … 68 (2018), pp. 165-176
Persistent link: https://www.econbiz.de/10011822206
Cover Image
It takes two to tango : the role of customer empathy and resources to improve the efficacy of frontline employee empathy
Ngo, Liem Viet; Thi Nguyet Que Nguyen; Nam The Tran; … - In: Journal of retailing and consumer services 56 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012389857