Kim, Junic; Choi, Hwanho - In: Journal of business economics and management 20 (2019) 1, pp. 1-19
This research examines social media users' value-creation processes and the drivers of a start-up company's successful … social media strategy. This research primarily aims to understand start-ups' effective utilization of social media and value … co-creation processes. Although utilizing social media has become key for many organizations, start-ups and small …