Opportunity or obstacle? : a preliminary study of professional sport organisations in the age of social media
Michelle O'Shea and Abel Duarte Alonso
| Year of publication: |
2011
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|---|---|
| Authors: | O'Shea, Michelle ; Alonso, Abel Duarte |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 10.2011, 3/4, p. 196-212
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| Subject: | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Kommunikationsmedien | Communication media | Sportorganisation | Sport organization | Profisport | Professional sports | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514082