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Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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Nostalgia as travel motivation and its impact on tourists' loyalty
Leong, Aliana Man Wai; Yeh, Shih-shuo; Hsiao, Yu-chen; … - In: Journal of business research : JBR 68 (2015) 1, pp. 81-86
Persistent link: https://www.econbiz.de/10010433163
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Exploring the role of experience, experience intensification on autobiographical memory and nostalgia and behavioural intention : a theory driven approach
Sivakumar, V. J.; Rajadurai, B. Issac Johny - In: International journal of business excellence : IJBEX 25 (2021) 2, pp. 162-177
Persistent link: https://www.econbiz.de/10012798209
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I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
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Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott - In: The journal of product & brand management 31 (2022) 5, pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
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Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy; Shaikh, Ateeque - In: The journal of product & brand management 31 (2022) 7, pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
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The development and implementation of the integrated marketing communications concept
Čikošev, Tatjana Cvetkov - In: Economic analysis : EA 52 (2019) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10012061633
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Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944
Persistent link: https://www.econbiz.de/10011625922