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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
SME
13
KMU
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Innovation
9
Innovation management
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Innovationsmanagement
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6
Firm performance
5
Lieferantenmanagement
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Italy
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Unternehmenserfolg
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Unternehmensnetzwerk
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Customer performance
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SMEs
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Absorption
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Alliances
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Ambidextrous organization
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Automotive
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B-to-B-Marketing
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Agostini, Lara
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Nosella, Anna
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International journal of management reviews : IJMR
1
Journal of engineering and technology management : JET-M
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ECONIS (ZBW)
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The central role of a company's technological reputation in enhancing customer performance in the B2B context of SMEs
Agostini, Lara
;
Nosella, Anna
- In:
Journal of engineering and technology management : JET-M
42
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011630563
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2
Interorganizational relationships in marketing : a critical review and research agenda
Agostini, Lara
;
Nosella, Anna
- In:
International journal of management reviews : IJMR
19
(
2017
)
2
,
pp. 131-150
Persistent link: https://www.econbiz.de/10011707005
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