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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
19
Luxury goods
19
Luxusgüter
18
Markenführung
18
Brand image
14
Markenimage
14
Brand
10
Markenartikel
10
Luxury
6
Relationship marketing
6
France
5
Frankreich
5
Rarity
5
Comparison
4
Emotion
4
Marketing
4
Vergleich
4
Corporate social responsibility
3
Desirability
3
Lebensstil
3
Lifestyle
3
Luxury brand
3
Social Web
3
Social web
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Advertising effects
2
Brand attitude
2
Brand heritage
2
Brand love
2
Brand loyalty
2
CRM
2
Cognition
2
Conspicuous
2
Corporate Social Responsibility
2
Firm performance
2
GRC
2
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1
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English
6
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Valette-Florence, Pierre
4
Merunka, Dwight
3
Albert, Noel
1
Albert, Noe͏̈l
1
Albert, Noël
1
Ambroise, Laure
1
Bénet, Nathalie
1
Couder, Julien
1
Deville, Aude
1
Prim-Allaz, Isabelle
1
Raïes, Karine
1
Teyssier, Christine
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Journal of business research : JBR
4
Consumer brand relationships : meaning, measuring, managing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
6
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When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
2
Brand passion : antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
Saved in:
3
Turning non-financial performance measurements into financial performance : the usefulness of front-office staff incentive systems in hotels
Bénet, Nathalie
;
Deville, Aude
;
Raïes, Karine
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 317-327
Persistent link: https://www.econbiz.de/10013168293
Saved in:
4
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
5
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
6
Financial performance of servitized manufacturing firms : a configuration issue between servitization strategies and customer-oriented organizational design
Ambroise, Laure
;
Prim-Allaz, Isabelle
;
Teyssier, Christine
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 54-68
Persistent link: https://www.econbiz.de/10011871389
Saved in:
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