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High impact marketing that gets results
Kolah, Ardi - 2013
Persistent link: https://www.econbiz.de/10009690023
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Self-found, spellbound : the sense of own discovery shapes customer bonds with service venues
Kokkoris, Michail D.; Hoelzl, Erik; Kamleitner, Bernadette - In: Journal of business research : JBR 113 (2020), pp. 303-316
Persistent link: https://www.econbiz.de/10012230490
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A manager's toolbox for consumer-centric food packaging
Marckhgott, Eva; Kamleitner, Bernadette - In: Marketing review St. Gallen : Marketingfachzeitschrift … 38 (2021) 3, pp. 24-33
Persistent link: https://www.econbiz.de/10012542243
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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How consumer digital signals are reshaping the customer journey
Schweidel, David A.; Bart, Yakov; Inman, J. Jeffrey; … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924