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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
82,147
Konsumentenverhalten
79,666
Theorie
9,920
Theory
9,744
Relationship marketing
8,838
Brand management
7,444
Markenführung
7,403
Energieeinsparung
7,233
Energy conservation
6,981
Brand image
6,618
Markenimage
6,578
USA
5,786
Customer satisfaction
5,557
United States
5,514
Online-Handel
5,439
Online retailing
5,428
Kundenzufriedenheit
5,400
Deutschland
5,039
Germany
4,665
Social Web
4,630
Social web
4,628
Online-Marketing
4,395
Internet marketing
4,385
Service quality
4,339
Dienstleistungsqualität
4,295
Brand
4,248
Markenartikel
4,238
Einzelhandel
4,113
Retail trade
4,074
Werbewirkung
3,581
Verbraucherverhalten
3,573
Advertising effects
3,543
Electronic Commerce
3,530
E-commerce
3,425
Experiment
3,412
Emotion
3,165
Advertising
2,997
Privater Konsum
2,930
Private consumption
2,926
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4,469
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1,446
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1,500
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3
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6,865
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Graue Literatur
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Arbeitspapier
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Collection of articles of several authors
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Sammelwerk
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56
Case study
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Fallstudie
19
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15
Konferenzschrift
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13
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9
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9
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English
8,320
German
488
French
2
Czech
1
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Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
29
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
22
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Khan, Imran
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
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American Marketing Association
8
Springer Fachmedien Wiesbaden
7
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
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Published in...
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Journal of retailing and consumer services
459
Journal of business research : JBR
358
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
82
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of service management
55
The international review of retail, distribution and consumer research
55
Journal of marketing
51
Marketing intelligence & planning
51
Services marketing quarterly
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Tourism management : research, policies, practice
49
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
34
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Source
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ECONIS (ZBW)
8,797
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
1
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1
Impact of hotels' sustainability practices on guest attitudinal loyalty : application of loyalty chain stages theory
Han, Heesup
;
Yu, Jongsik
;
Lee, Jin-soo
;
Kim, Wansoo
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 905-925
Persistent link: https://www.econbiz.de/10012176742
Saved in:
2
Unternehmensentwicklung in der Elektrizitätswirtschaft : die Umsetzung des Nachfragemanagements
Hoecker, Hildegard E.
-
1999
Persistent link: https://www.econbiz.de/10000682702
Saved in:
3
Energiedienstleistungen im liberalisierten Strommarkt als Chance für kommunale Energieversorgungsunternehmen? : Eine Untersuchung am Beispiel von zehn Schulen in Münster
Sachse, Michael
- In:
Zeitschrift für Energiewirtschaft : ZfE
25
(
2001
)
4
,
pp. 253-262
Persistent link: https://www.econbiz.de/10001636943
Saved in:
4
Vom Demand-Side Management zum strategischen Marktmanagement im Strommarkt
Kuhlmann, Eberhard
- In:
Wettbewerb im liberalisierten Strommarkt : Regeln und …
,
(pp. 29-40)
.
2000
Persistent link: https://www.econbiz.de/10001530785
Saved in:
5
Systematische Beratung zum optimierten Einsatz industrieller Elektroprozeßwärmeanlagen im Wettbewerbsmarkt
Sonnenschein, Paul
-
1998
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10013276297
Saved in:
6
Nachhaltige Gebäudehüllen : Anforderungen und Lösungsansätze für Büros
Heusler, Winfried
- In:
Green Office : ökonomische und ökologische Potenziale …
,
(pp. 63-82)
.
2010
Persistent link: https://www.econbiz.de/10008654116
Saved in:
7
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
8
Playing with price
Yeoman, Ian
- In:
Journal of revenue and pricing management
13
(
2014
)
6
,
pp. 508-510
Persistent link: https://www.econbiz.de/10010508089
Saved in:
9
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
10
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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