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Beziehungsmarketing
Consumer behaviour
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Journal of business research : JBR
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Subsistence consumer-merchant marketplace deviance in marketing systems : antecedents, implications, and recommendations
Upadhyaya, Shikha
;
Vann, Richard J.
;
Camacho, Sonia
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10010379884
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2
Faith-filled brands : the interplay of religious branding and brand engagement in the self-concept
Liu, Richie L.
;
Minton, Elizabeth A.
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 305-314
Persistent link: https://www.econbiz.de/10011904456
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3
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
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