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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Ghana
15
Africa
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Afrika
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Marketing management
6
Marketingmanagement
6
Competitive strategy
3
Consumer behaviour
3
International marketing
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Internationales Marketing
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Konsumentenverhalten
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Lieferkette
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Savings
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Sparen
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Supply chain
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Wettbewerbsstrategie
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Agricultural bank
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Corporate Governance
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Distribution channel
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Emerging economies
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Landwirtschaftsbank
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Logistics
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Logistik
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Ländliches Finanzsystem
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Marketing
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Relationship marketing
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Rural financial sector
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Saving incentives
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Schwellenländer
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Sparförderung
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Vertriebsweg
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competitive strategy
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trust
2
1978-1984
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1983
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1983-1987
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1983-1997
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1985
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4As marketing mix activities
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Dadzie, Kofi Q.
2
Dadzie, Charlene A.
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Evans, Jocelyn
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Mack, Rhonda
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Winston, Evelyn M.
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Global business & economics review
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Journal of African business
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ECONIS (ZBW)
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The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
- In:
Journal of African business
20
(
2019
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10012180386
Saved in:
2
An examination of the impact of product and service quality perceptions on customer loyalty in rural banks in Ghana : the importance of social networks for nascent entrepreneurs
Dadzie, Kofi Q.
;
Evans, Jocelyn
;
Mack, Rhonda
- In:
Global business & economics review
12
(
2010
)
1/2
,
pp. 100-114
Persistent link: https://www.econbiz.de/10003974720
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